Is Apple going the wrong way?

I like Apple and its products. I really do. I’m not a fan, but I come to understand after so many years in this industry that it has better products and philosophy than Microsoft. And it really has, or “had”. I mean, I still have my iPod, MacBook, but not a phone, and not an iPad from them (their latest and marketed toys).

Lately, their ways are not the same. They still have a loyal customer base, but they are falling in the same mistake than most big companies fall sooner or later: believe that their customer are somehow “tied” to them. Microsoft did that mistake, Palm, Nokia, IBM, you name it.

Customers are driven by innovation, the “wow factor”, and Apple usually gives them both. But you have to tie that to a good product, from its basic functions. If you were on a line, waiting all night for a supposedly wonderful phone, and the minute you pick it, it drop its signal to the point you can’t make a single phone call, while any other device can… What can I say… Stress tests usually provides feedback for these cases. They are even admitting a (huge) error on their formula to calculate “real signal” (see their own statement about this).

Is Apple starting to decline? Is Apple believing that it already has all the customers and good products they need to have? Hopefully they still can drive in the right direction to avoid the destination that its competitors fell, so we can have beautiful products and an excellent example as a Company for the rest to follow.

Advertisement